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Directioneering
Art Direction, Creative Production, Identity

Identity redesign for the Directioneering Group, informed by Good One’s strategy to bring a clear, communicable group brand structure and a future-focused brand position.

Directioneering and its counterparts AP Thrive, Two Point Zero & Job Navigation are Australia’s leaders in career coaching from the c-suite to the factory floor. We unified the visual identity of the group by creating a shared design system, but allowed each entity to remain unique through curated photography directly related to their respective offerings. With our primary focus being Directioneering, we reimagined their identity to better reflect their premium career guidance offering. This came with an overhaul of their logo, website, sales material, all the way to their in-office signage & decals.

Strategy by Good One Creative, photography by Ben Moynihan, web development by Tolmer Grp.

Image:
Image:Sydney skyline hero image
Image:Directioneering group logo ideation
Image:Two Point Zero & Job Navigation using the negative space of the Directioneerinng logo-mark to comprise their own.
Image:Directioneering group business cards, back
Image:Directioneering in-office signage
Image:Southern Cross details
Image:The Sapphire by the Gardens skybridge details
Image:Collins st silhouettes
Image:Directioneering brochures - covering the 5 experience levels they service
Image:Directrioneering group letterhead, business cards & 'Seasons Greeting' card
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