Identity redesign for Hatched, the happiest media agency in Australia. Hatched required an updated visual identity that unified their expertise with their innovative approach to providing creative media solutions.

To communicate their contemporary, multi-layered offering, we created a suite of playful collaged icons to act as the new face of the brand. A series of egg-human hybrids form the primary set of icons, playing with the motif of fresh ideas being ‘cracked daily’. The secondary icons reference traditional media outputs and are used widely throughout the brand as a graphic device. We also developed a flower icon to represent ‘Goodness & Growth Cracked Daily’, as well as a layered kaleidoscope that illustrates the Hatched method of delivering client campaigns. A new bright and bold colour palette ties the lively brand assets together and truly separates Hatched from their competitors.