Marlo Spa is a wellness retreat with practices rooted in Indian Ayurvedic traditions. Upon their move into the historic Hotel Sorrento, Marlo sought a rebrand that maintained the essence and ethos of the spa while living comfortably within the existing Hotel Sorrento brand. The identity references ideas of submersion, fluidity and balance, drawing inspiration from ancient Ayurvedic principles as well as natural elements such as water and tree sap. The letterforms of the logo fuse together to create a fluid logomark and pattern used in various brand applications.

Strategy by Good One Creative, Photography courtesy of Threefold Social