Yellow
Art Direction, Identity, Music, Posters

Brand identity and event collateral for Yellow, a monthly summer party series hosted by Love Project AU. Yellow is a music space focused on fostering community and authentic connection. To reflect this, we created a hand-made brand where hand-cut paper shapes groove together to form lively patterns evocative of dance music. Subtle cutting imperfections, fold-lines and varied paper textures reference the beauty and naivety of hand-made party invitations. The colour palette develops across the span of events to form a gradient reminiscent of a summer sunset.

Image:
Image:Paper cut-outs and off-cuts from the Yellow design process
Image:Yellow logo variations
Image:Episode 1 poster
Image:Episode 1 artist profile - Moopie
Image:Episode 1 set times
Image:Episode 1 banner
Image:Episode 2 poster
Image:Episode 2 artist profile - Sophie McAlister
Image:Episode 2 set times
Image:Episode 2 artist profile - Allure
Image:Episode 3 poster
Image:Episode 3 artist profile - Hannah D
Image:Episode 3 save the date
Image:Episode 3 banner
Image:Episode 4 poster
Image:Episode 4 artist profile - Baraka
Image:Episode 4 save the date
Image:Episode 4 banner
Image:Original Yellow logo sketch
Image:BTS
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